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Sales Force

“As our founder would proudly say, ‘Our customers are the lifeblood of the company’” 

Our Sales Department is the engine that connects top-tier consumer packaged goods (CPG) with retail partners nationwide. We service the entire island with “best in class” distribution reach and customer service. From traditional grocery and “mom and pop’s” bars to specialty retailers and digital platforms, V. Suárez is a top partner for its customers due to the depth and breadth of market coverage and diverse CPG category leadership.  

We operate through three dedicated sales departments:

  • Beverage: Our Beverage department is dedicated to delivering a broad portfolio of categories, including Beer, Juice, Wine, and Spirits, all supported by innovative marketing promotions and programs.
  • Provisions: Focusing on everyday essentials and consumer packaged goods, our Provisions department works closely with retailers to manage product placement, inventory, and promotional strategies that drive consistent sales. 
  • Frozen & Refrigerated: Specializing in temperature-controlled products, our Frozen and Refrigerated department ensures that perishable items reach their destination with optimal quality and efficiency. 

Our team of industry experts brings channel-specific expertise to the table, crafting tailored strategies for diverse retail environments.   

  • National Accounts
  • Chain and Independent Supermarkets
  • On Premise
  • Hotels and Restaurants
  • C-Stores
  • Pharmacies
  • Club Stores
  • Wholesalers
  • Pet Specialty

We maximize technology for the success of our sales team and for selling solutions to our customers. V. Suárez is the market leader in omnichannel customer relationships through our B2B digital e-commerce platform.   

By leveraging market expertise, data-driven insights, and a deep understanding of each channel’s unique dynamics, we ensure optimal product placement, efficient inventory management, and targeted marketing that meet the specific needs of every market segment.  With a customer-first mindset and a proactive approach, we are committed to building lasting relationships and driving growth from supplier to customer.